And as the sales continue to come in, more and more people are recognizing the “Bing Bong Guy.” I’m just having fun being myself and it’s resonating.”īloom has already started to merge the two with the marketing of his own “Bing Bong Guy” t-shirts. I’m going to use this as proof of concept that I can build a brand from an idea. “I’m going to commit to this being the first brand under the Build Your Boys umbrella. “I want Build Your Boys to be sort of a brand incubator,” he said. The real meaning of ‘bing bong’ - and why Knicks fans have adopted the term “It’s traumatizing,” he joked, but said he is “appreciative” of those who’ve been supportive. Screenshot courtesy of had never been on Twitter prior to this, I didn’t even know how it worked,” Bloom said, noting the excessive attention he’s received since the video came out. Jordie Bloom is the “Bing Bong Guy” from the recent viral video of Knicks fans. The phrase “bing bong” can also be heard in previous SideTalk videos, which Bloom was familiar with as a fan of the SideTalk creators. The video has drawn attention from players, including Knicks newcomer Evan Fournier, the Orlando Magic and numerous sports podcasts and television shows. “It only happened because of brand recognition.” “I came out of the game and recognized logo, the guy pulled up the camera with the light, I literally went over there, said ‘bing bong’ into the camera and left,” Bloom recalled. The postgame footage was shot by SideTalk, which published the fan footage to Twitter last Thursday. A development that, he told The Post, has been a dream of his since he was a kid.īloom, 26, became an internet sensation after he was filmed yelling “ bing bong” into a microphone outside the Garden. What he didn’t know was that after the thrilling double-overtime Knicks win he’d be a hometown hero of sorts. Jordie Bloom, born and raised in Manhattan, was just excited to attend the Knicks’ season-opener against the Celtics at Madison Square Garden last week. How Knicks could fill final roster spots with major trade still possible How the Knicks’ front office fumbled its long pursuit of Donovan Mitchellĭonovan Mitchell: I was ‘very close’ to getting traded to Knicks

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